TLDR: In this post, Andrew Exler, Global Jewry’s Staenberg Fellow for Marketing and Branding, presents 5 digital marketing tips that have proven to be effective tactics for contributing to the growth of Jewish organizations and other nonprofits. Several of the resources presented for consideration include:
•The Google Ad Grant, which offers up to $10,000 per month in free advertising on Google Search to help you reach new audiences.
•Canva Pro’s free access for nonprofits, which provides tools for creating polished, high-impact visuals to enhance your digital presence.
For more information or to get in touch with Andrew, we encourage you to reach out to him directly at andrew@andrewexler.com, connect with him on LinkedIn, or visit his website.
As we welcome 2025, Jewish organizations and other nonprofits have a unique opportunity to strengthen connections, expand their reach, and make a meaningful impact through digital marketing. I’m Andrew Exler, and I oversee all marketing efforts to elevate Jewish communities and foster collaboration for Global Jewry as the Staenberg Fellow for Marketing and Branding in coordination with my marketing agency, Andrew Exler Marketing. I’ve had the privilege of helping nonprofits and Jewish organizations grow through thoughtful, impactful strategies since launching in 2019.
Digital marketing is a powerful tool for telling your story, engaging your audience, and achieving your mission. Here are five tips to help you utilize the capabilities of the digital world in 2025.
1. Know Your Audience and Meet Them Where They Are
Understanding your audience is critical to building meaningful connections. Consider who you’re trying to reach, whether it’s teens engaging with their Jewish identity, young families seeking community programs, or donors looking to support impactful work. Tailor your content and choose platforms based on their preferences. For example, Instagram and TikTok are great for younger audiences, while Facebook and email marketing might better engage parents and older supporters.
2. Share Stories That Inspire and Connect
Stories are at the heart of every successful digital campaign. They create emotional connections and demonstrate the impact of your work. Whether it’s a participant’s transformative experience on a program or the story behind a new initiative, let these narratives drive your content. Use compelling visuals, video, and testimonials to bring your stories to life and build trust with your audience.
3. Leverage Tools Designed for Nonprofits
Take advantage of tools specifically designed to support nonprofit organizations. Google Workspace for Nonprofits can streamline collaboration and communications, while the Google Ad Grant offers up to $10,000 per month in free advertising on Google Search to help you reach new audiences. Both are game-changers for organizations with limited resources, allowing you to extend your reach and enhance efficiency without stretching your budget. Additionally, Canva Pro’s free access for nonprofits provides invaluable resources for creating polished, high-impact visuals to enhance your digital presence.
4. Align Your Digital Content with the Jewish Calendar
The Jewish calendar provides built-in opportunities to engage your community throughout the year. From weekly Shabbat celebrations to major holidays like Rosh Hashanah and Hanukkah, these moments are perfect for connecting with your audience in authentic, meaningful ways. Create a content calendar that highlights key dates, sharing reflections, educational posts, and behind-the-scenes glimpses of your celebrations and commemorations to foster deeper engagement.
5. Stay Focused While Adopting New Tools
With new tools and platforms emerging constantly, it’s tempting to try everything. However, the most effective digital strategies are focused and intentional. While experimenting with new platforms like Threads or utilizing interactive features like Instagram polls, prioritize what works best for your audience. Thoughtful experimentation can help you innovate without overwhelming your team or straying from your mission.
A Thoughtful Start to the New Year
Digital marketing and social media offers Jewish organizations an incredible opportunity to grow, connect, and inspire in 2025. By understanding your audience, leveraging nonprofit tools, and sharing impactful stories, you can make a meaningful difference in your community.
If you’d like to explore these strategies further, let’s connect! Click here to connect with me on LinkedIn, visit my website, or email me directly at andrew@andrewexler.com. Global Jewry’s mission says it best: together we can ensure Jewish communities remain vibrant and connected in the digital age.
Shabbat shalom and may this be the week the hostages return home,
Andrew Exler
Staenberg Fellow for Marketing and Branding, Global Jewry
Founder, Andrew Exler Marketing
Have an achievement (e.g. publications, awards, appearances, etc) you would like highlighted in a future GJ Connections? Let us know by emailing sandy@globaljewry.org.
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